To put it bluntly, businesses without a business plan are more likely to fail. Your business plan will become the cornerstone of how you budget, how you spend, what products you sell and who you sell them to, how you talk about your business, and much more. Businesses without a business plan are more likely to fail.Īt their core, ecommerce business plans compel you to think critically about every major component of your online store, allowing you to identify and avoid major problems before getting started. The number one mistake new merchants make is failing to create a business plan. If you’re serious about starting an online business – or if you're currently running a business without a plan – you will benefit from a business plan. The number one mistake new merchants make is failing to create a business plan before getting started. We've been in the ecommerce business for 20 years, and we've seen thousands of online stores come and go. ![]() You might be tempted to jump right in and start building your business without a formal business plan. So you have an idea, a product to sell and the drive to get started.
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